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Transformative

Transformative is a web based application that allows you to remix combinations of famously protected images (copyright) and those sourced from the public domain with share and share alike licenses (copyleft) in order to create something transformative.

Use the application live here

Concept

During the research stage of this project, I learnt a lot about the way in which copyright and other protection acts work to benefit creatives. I also discovered that often, the laws set in place can actually stifle creativity of those who wish to take inspiration and build something new upon these assets. Copyright law has become a method to unjustly hold intellectual property for extended time periods. My goal in creating 'Transformative' was simply to challenge the way in which copyright material could be used, provoke a discussion and give something back to the creative community.

Build

The tool is a simple and playful execution of my ideas in a digital space. It allows the user to challenge the current format of the law. Created using the HTML5 Canvas and open-source JavaScript plugins I built an interactive area for users to remix copyrighted material within. Watch the process video above to see how I went about rapid prototyping 'Transformative'.

Display Display Results Results

Response

After building the tool, I manufactured a plinth to house the app within, presenting the app to the public at the 2015 Substance degree show and later in 2017 at the "Physical/Digital Play" exhibition downstairs at Mother London, the response was beyond anything I could have expected, with many people using the tool and creating unique results. To further the manipulation of the user-generated results, I installed a thermal heat printer, for visitors to print the results and further skew the original materials.

Reaction

It only seemed right that by disrupting these laws, I would in turn, show my commitment to questioning them. Therefore the full code to "transformative" is available through Github. For you to build upon and re-use. If you have any questions about the project or ideas for improvement feel free to drop me an email.

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